Hornitos Ranch Water

Hornitos Ranch Water (tequila+soda+lime) is inspired by celebrations at the end of a hard days work. The “Torito”, a small fake bull packed with fireworks, is a symbol of celebration, while it runs through the crowd on the backs of partygoers. 

Illustration: Amanda Mijangos, Mexico City

Role: Creative direction, design, strategy

– Done while at Turner Duckworth –