Dollar Shave Club

Dollar Shave Club was at a turning point for the brand. After viral online success they needed to enter retail and refine the brand…all without losing the personality and tone that makes them so distinctive. With all new brand assets, packaging, brand world, and photography style we created a type based system that allowed them to strike a wide range of tones, appropriate (or inappropriate) for the occasion. 

In partnership with: DSC in-house team

Role: Design Director, design, strategy

Photography: Lifestyle-Jeff Vallee Still Life-Zach and Buj

– Done while at Turner Duckworth, ECD: Chris Garvey –