Hornitos brand

In 2017 we were briefed on a brand and packaging redesign for Hornitos Tequila. Now, after 5 years, we have guided the brand across all touchpoints, including experiences, advertising (TV, OOH, print campaign), portfolio extension, social, limited editions, and experience planning. Our approach to “branding” considered everything from the colors we use, to the types of music people hear at a Hornitos event.

Recognition: Graphis Gold, Drum Award

Role: Creative direction and design, strategy, copywriting

– Done while at Turner Duckworth, ECD: Jamie Mccathie –