Hornitos Ranch Water
Branding, Packaging, Strategy, Visual IdentityHornitos Ranch Water
![Hornitos Ranch Water](https://ianeconklin.com/wp-content/uploads/2022/01/RanchWaterHero_FPO-1.jpg)
Hornitos Ranch Water (tequila+soda+lime) is inspired by celebrations at the end of a hard days work. The “Torito”, a small fake bull packed with fireworks, is a symbol of celebration, while it runs through the crowd on the backs of partygoers.
Illustration: Amanda Mijangos, Mexico City
Role: Creative direction, design, strategy
– Done while at Turner Duckworth –
![RanchWater_Cans](https://ianeconklin.com/wp-content/uploads/2022/01/RanchWater_Cans-480x360.jpg)
![RanchWater_Lifestyle1](https://ianeconklin.com/wp-content/uploads/2022/01/RanchWater_Lifestyle1-480x360.jpg)
![Posters_OOH](https://ianeconklin.com/wp-content/uploads/2022/01/Posters_OOH-480x240.jpg)
![RanchWater_Carton](https://ianeconklin.com/wp-content/uploads/2022/01/RanchWater_Carton-480x240.jpg)
![Cans2](https://ianeconklin.com/wp-content/uploads/2022/01/Cans2-480x240.jpg)
![RanchWaterCan](https://ianeconklin.com/wp-content/uploads/2022/01/RanchWaterCan-480x467.jpg)
![RanchWaterDance](https://ianeconklin.com/wp-content/uploads/2022/01/RanchWaterDance-480x467.jpg)
![RanchWater_Agave 1](https://ianeconklin.com/wp-content/uploads/2022/01/RanchWater_Agave-1-480x240.jpg)
![BullLogo 1](https://ianeconklin.com/wp-content/uploads/2022/01/BullLogo-1-480x480.jpg)
![HardWorking](https://ianeconklin.com/wp-content/uploads/2022/01/HardWorking-480x480.jpg)
![RanchWaterSplash](https://ianeconklin.com/wp-content/uploads/2022/01/RanchWaterSplash-480x240.jpg)
![RanchWaterCartons](https://ianeconklin.com/wp-content/uploads/2022/01/RanchWaterCartons-480x240.jpg)
Round 1 concept
![RanchWaterExplore](https://ianeconklin.com/wp-content/uploads/2022/01/RanchWaterExplore-480x240.jpg)