Visions of Agave

Hornitos tasked us with reaching a new generation of tequila drinkers. Creating something that lives in culture rather than tasting notes and heritage.

We partnered with artist MADSTEEZ to create a world of color inspired by Jalisco Mexico, the birthplace of Tequila, and home to Hornitos. It’s expressive, it’s weird, and it’s unlike any other tequila.

To celebrate, we showed up in NYC, reimagining the agave fields of Mexico in a one night only exhibit which created the most social and PR engagement the brand had ever seen.

In partnership with: MADSTEEZ (artist)

Role: Creative direction, concept development, design, strategy

Video/editing: Adam Kenworthy

– Done while at Turner Duckworth, ECD: Jamie Mccathie –