Wherehouse Beverage Co.

The cannabis industry has felt like it could largely be divided into distinct buckets. Science-y brands, free love brands, craft brands, etc. Wherehouse Beverage Co. was looking to create something that brought a distinct personality to the category. Something that brought humanity and represented their quirky and innovative approach to doing business. 

As a parent brand to a family of THC products, we needed to leave for the Wherehouse brand to take the lead, or recede into the background. 

Deliverables: Visual identity (using existing logo suite), website, brand guidelines, motion assets, photography style.
Animation: Daniel Martin